I started Evogear.com in 2002, when I was splitting time between Whistler and Seattle and skiing for K2. It was a clearinghouse for any discount gear I could get. Two years in, I started thinking about a brick-and-mortar retail store. Skiing and snowboarding have completely converged, but in retail they're mostly still segregated. I found this old warehouse in Seattle; it was a blank slate for the kind of versatile space we wanted. We have an art gallery, a mezzanine where a DJ can set up, and the racks are on rollers so we can show films or host parties. In Seattle, there's never been an anchor for the ski-and-snowboard community. We want to make Evo that anchor.