35-36) Two of *Icebreaker's classy merino-wool jackets (Coastal Escape and Jetter) are now windproof, too. $269, $249; icebreaker.com

37-39) Burton's winter trifecta: Ride a *Series 13 custom board, personalized with topsheet graphic, sidewall color, base message, and more ($800–$1,300). Zip into the satin-lined *Après Jacket for park-to-penthouse style ($260). Soak in the *Après Pants, which pair waterproof cargo pants with hot-tub-ready plaid boardshorts ($180). burton.com

40) Shaun White, 20, nabbed Olympic gold in the snowboard halfpipe at Turin, swept all five U.S. Grand Prix snowboard comps, and won the skateboard vert at this summer's Dew Action Sports Tour—all without a whiff of Bode-style baditude.

41) Foot Fetishh
You can learn a lot about a man from his shoes. Usually.
In the spring, I was wearing my four-year-old pair of Blundstone boots at a joint on Manhattan's Lower East Side. The worn-supple black leather was laced with battle scars. A few days earlier, I'd snugged them into gaiters and stomped through snowdrifts in the Rockies. A few days later, I would sit in a chair in Grand Central and have them shined back to life before meeting with some corporate types. // My friend Drew wore his Blundstones on a six-week trip across Eastern Europe, where he trekked through the Carpathian Mountains and suffered spilled Czechvars in dingy pubs. That was six years ago; currently, he's wearing the same pair on vacation in the Scottish Highlands. // Then there's my friend Josiah, who destroys everything he owns. Looking at the pulverized shoes he discards after a single season, you'd think he'd attacked them with power tools. His first Blundstones endured an astonishing three years, and he keeps them in the closet still, like a trophy. // I've worn mine with jeans, a suit, and boardshorts (OK, the latter was a stretch); on bikes, horses, and basketball courts. I've never owned a more faithful thing. And yet here I am cheating. Why? Because this fall, the company introduced the *Blundstone 550, a boot with a soft leather liner that, as promised, has molded to fit my feet even better than my first pair. And because the 550 has a bouncy rubber-and-plastic sole that makes my heels feel caffeinated. But mostly it's because I wanted a pair in brown. $160; blundstoneusa.com—Michael Roberts

42) Tune in and drop in with *Billabong's SoundWave, the world's first MP3-equipped wetsuit. $499; billabong.com

43-44) Americans are back on the marathon world stage. In April, Deena Kastor won the London Marathon in an American record 2:19:36. And at Boston the same month, the scrappy Hansons-Brooks distance team from Michigan put six of its male runners in the top 20, led by Brian Sell, who finished fourth.

45) First ethanol, now socks. Corn is the green ingredient in new eco–performance fabric Ingeo. Look for it in apparel and, yes, *Teko socks. $14; tekosocks.com

Timberland